The Influence of Perceived Credibility on Preferences for Recommender Systems as Sources of Advice
نویسندگان
چکیده
منابع مشابه
The Influence of Perceived Credibility on Preferences for Recommender Systems as Sources of Advice
Recommender systems promise to support travelers in complex decision-making processes; however, whether a recommendation is seen as credible advice and actually taken into account not only depends on travelers' perceptions of the recommendation but also of the system as the advice giver. A scale to measure recommender system credibility was developed and tested. The results confirm that credibi...
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ژورنال
عنوان ژورنال: Information Technology & Tourism
سال: 2008
ISSN: 1098-3058
DOI: 10.3727/109830508784913059